Hey, I’m Nadia.
I Build research-driven Marketing Systems That Drive Measurable Growth.
I’m a creative strategist with over a decade of experience leading brand campaigns, commercial photography, and visual storytelling for beauty, lifestyle, and consumer brands. My work has always lived at the intersection of creativity and strategy, translating brand ideas into campaigns that connect with audiences and drive business results.
To deepen the performance side of my work, I recently completed advanced digital marketing strategy training with General Assembly in partnership with Adobe, expanding my expertise in go-to-market strategy, full-funnel campaign planning, paid media strategy, CRO, CRM automation, and AI-assisted marketing frameworks.
Today, I combine creative direction, strategic thinking, and data-informed marketing to build campaigns that are both visually compelling and built for measurable growth.
Strategic + Creative | GTM Planning | KPI-Driven Campaigns
My Journey Into Digital Marketing
Fun fact: I started behind the camera, not behind a dashboard.
As a creative director and commercial photographer, I learned how to capture attention and tell visual stories that connect, but curiosity led me further. I wanted to understand why certain campaigns converted, not just why they looked good. That blend of bold creativity and data-driven strategy is what brought me into digital marketing. This is the perspective that I bring to every project today.
My Approach
Strategic & Collaborative
I help turn complex ideas into clear, results-driven marketing systems. My work blends audience insights, positioning, funnel strategy, and performance analytics to create campaigns that feel intentional rather than scattered. I value collaboration and believe the best work happens when strategy and creative thinking evolve together, aligned around a shared vision.
Iterative & Performance Driven
I don’t believe in “set it and forget it.” I approach every project as something we build, test, and refine over time. By analyzing data, listening to audience behavior, and optimizing key touchpoints, I make sure strategy doesn’t just look good, it works. Growth is a process, and I’m committed to improving it at every step.
SKILLS SNAPSHOT — What I Do
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Performance & Measurement
KPI Frameworks
Data-Driven Decision Making
Onboarding & Activation Metrics
Acquisition & Conversion Optimization
Campaign Measurement Plans
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Strategic Planning
Go-To-Market Strategy
Competitive & Trend Analysis
Positioning & Messaging
Audience & Persona Research
Funnel Mapping
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Creative Leadership
Campaign Concepting
Landing Page Strategy
Ad Creative Direction
Email & Social Content Strategy
Visual Storytelling Integration
Featured projects
Each project below links to a full case study section or page.
Tea Tree & Rosemary Scalp Collection Campaign
Hollywood Beauty Campaign
A vibrant product campaign designed to highlight the refreshing benefits of Hollywood Beauty’s Tea Tree & Rosemary collection through educational, texture-focused, and lifestyle-driven visuals.
The Objective:
Translate Hollywood Beauty’s existing campaign strategy into scroll-stopping visuals that educate customers on product benefits while reinforcing the brand’s bold, fresh identity across digital platforms.
Key Focus:
Product Education
Visual storytelling designed to clearly communicate the key ingredients and scalp benefits of the Tea Tree & Rosemary formula.Texture & Ingredient Focus
Macro photography and sensory visuals that highlight product texture, ingredients, and application moments.Lifestyle Integration
Imagery showing the product in real-life routines to make the collection feel approachable and easy to incorporate into daily hair care.Social-First Visual Design
Content captured and composed with vertical crops, motion, and platform optimization in mind for social media distribution.
Project 4: PayPro
Go-To-Market & Positioning Strategy
The Objective:
Design a strategic launch plan for a fintech platform entering a competitive SMB payments market. The goal was to clarify positioning, define the ideal customer, and build a campaign framework aligned with measurable growth.
Key Focus:
Market research & persona development
Messaging framework & channel mix
KPI roadmap & growth projections
GENERAL ASSEMBLY X ADOBE: MARKETING + AI
GENERAL ASSEMBLY X ADOBE: MARKETING + AI
Project 3: ActiveYou
Integrated Brand Campaign & Customer Acquisition Strategy
The Objective:
Create a multi-channel campaign designed to drive brand awareness and user acquisition for a digital fitness platform in a rapidly growing fintech-adjacent space.
Key Focus:
Paid, owned & earned strategy
Messaging hierarchy
Campaign performance framework
Project 2: Byoma
Integrated Social & Influencer Growth Strategy
The Objective:
Design a strategic launch plan for a fintech platform entering a competitive SMB payments market. The goal was to clarify positioning, define the ideal customer, and build a campaign framework aligned with measurable growth.
Key Focus:
Platform-specific content strategy
Influencer evaluation & amplification
Paid ad blueprint & performance metrics
GENERAL ASSEMBLY X ADOBE: MARKETING + AI
GENERAL ASSEMBLY X ADOBE: MARKETING + AI
Project 1: Glow & Go
Full-Funnel Optimization & Personalization Blueprint
The Objective:
Design a conversion-focused funnel strategy that reduces drop-off, increases bookings, and improves repeat engagement through structured testing and ethical AI integration.
Key Focus:
CRO testing roadmap
CRM & automation flows
KPI dashboard & AI safeguards
Let’s Connect!
I’m currently exploring opportunities in digital marketing and brand strategy where I can combine creative leadership, strategic insight, and performance-driven marketing to help teams build campaigns that drive measurable growth.
